The problem

SDRs spend most of their time reaching out cold — to companies that have no current interest in your product. Conversion rates are low, and it’s hard to know who to call first. Meanwhile, some companies are actively evaluating you right now and nobody knows.

The Evident approach

Use Evident’s Outbound now view to identify companies with high visit activity and reach out while interest is highest. These aren’t cold calls — these are companies that already know you exist and are actively looking.

Setup

Step 1: Connect your traffic source

Get IP data flowing into Evident. The Amplitude integration is the most seamless option if you already use Amplitude for product analytics — it runs automatically every day. Otherwise, a daily CSV upload from your web analytics export works well.

See Quickstart if you haven’t set up Evident yet.

Step 2: Identify your high-intent threshold

The Outbound now view uses Evident’s default high-intent threshold (100+ events, or 20+ events with an upward trend). This works well as a starting point, but calibrate based on your typical traffic patterns.

Step 3: Set up a daily review routine

Block 10 minutes at the start of each day to review the Outbound now view sorted by intent. Assign high-intent accounts to the right rep, then push them to CRM.

Daily workflow

1. Open the Accounts page → Outbound now view.
2. Sort by intent (default) or last seen to surface the freshest signals.
3. Look for:
   • New logos — net-new companies that weren’t active before. These are early-stage evaluators.
   • Growing accounts — companies whose visit count is accelerating. This often signals a broader evaluation or buying committee forming.
   • Return visits to pricing pages — if you can track page-level events in Amplitude, filter to price-page events as a strong intent signal.
4. Assign accounts to reps in Evident and push to CRM for follow-up sequence enrollment.

What to say

The goal is to acknowledge their interest without being creepy. Do not say “I saw you visited our website.” Instead:

• Lead with relevance to their industry or use case
• Reference something timely (“I noticed a lot of SaaS teams are working through this problem right now”)
• Keep it short — they’re busy evaluating tools, they don’t need a pitch, they need a reason to reply

Tips

• Focus on companies, not individuals. Evident gives you the company — it’s up to your team to identify the right contact. Use LinkedIn or your CRM to find the right person once you know the company is interested.
• Use the 48-hour window for same-day urgency. If you want to reach out while intent is hottest, filter to accounts active in the last 48 hours.
• Watchlist warm accounts. If a company visits, goes quiet, then comes back — that returning pattern is a strong signal. Add them to the Watchlist so you notice when they return.
• Infrastructure noise is already filtered. The Accounts page excludes cloud providers, VPNs, and hosting IPs, so you’re looking at real companies.