The problem

Your ABM list has 200 target accounts. You’re running campaigns, sending sequences, and waiting. But you don’t know which targets are actually paying attention — until they fill out a form. By then it’s too late to be first.

The Evident approach

Evident tells you when a named account starts visiting your site — before they identify themselves. You can respond with the right message while intent is at its peak.

Setup

Step 1: Upload your ABM account list

Connect your CRM (HubSpot or Salesforce) to Evident, or upload a CSV of your target account domains. Once configured, these accounts appear in the ABM target activity view on the Accounts page.

Step 2: Connect your traffic source

Choose how Evident sees your site traffic:

• Amplitude integration — if you use Amplitude for product analytics, connect it for automatic daily enrichment. See Import Amplitude Events.
• CSV upload — export IPs from your web analytics tool and upload to the Data page. See Data.
• REST API — send IPs directly from your server-side analytics pipeline. See REST API.

Step 3: Set up alerts for target account activity

Daily workflow

1. Open the Accounts page and switch to the ABM target activity view.
2. Sort by last seen to find targets that became active recently.
3. Check the Outbound now view for targets with unusually high event counts — this signals a buying committee or deep evaluation.
4. Assign hot accounts to the relevant AE or SDR directly in Evident and push to CRM.

What to do when a target goes active

The right action depends on where the account is in your pipeline:

Account stage	Recommended action
Cold / no contact	Trigger a new outbound sequence from the SDR
In conversation	Flag for AE to follow up with relevant content
Late stage / proposal	Flag for AE urgently — evaluate timing for a check-in call
Closed-lost	Alert marketing to re-engagement campaign

Tips

• Trend matters more than volume for cold accounts. A company with 5 visits trending up is more interesting than one with 50 visits trending flat.
• Combine with firmographic filtering. If you only sell to companies in a specific industry or country, filter the ABM view to focus your attention.
• Don’t over-rotate on single-visit accounts. One visit could be a researcher or a competitor. Look for return visits and growing event counts before prioritizing.