Overview

Every enrichment result includes two scores that tell you how much to trust it:

• Confidence score — how reliably this IP was matched to this specific organization
• Quality score — a composite measure of result completeness, specificity, and provider consistency

Both scores range from 0 to 1, where 1 is highest confidence / quality.

Confidence score

The confidence score reflects the enrichment provider’s certainty that this IP address belongs to the identified organization. It is primarily determined by:

• Whether the IP falls within a dedicated range registered to a single company (high confidence)
• Whether the IP is in a shared or ISP range where multiple organizations could be the source (lower confidence)
• Whether the match is to a specific business vs. a generic network registrant (lower confidence for ISPs, higher for named companies)

Interpreting confidence scores

Score range	What it means
0.8 – 1.0	Strong match — safe to act on for sales/marketing
0.5 – 0.79	Moderate match — likely correct but verify before high-touch outreach
0.2 – 0.49	Weak match — treat as directional signal only
0 – 0.19	Very low — IP may be shared, ISP, or residential

Quality score

The quality score is a composite that measures the usefulness of the enriched data, independent of whether the IP match is correct. It takes into account:

• Completeness — how many fields are populated (name, domain, industry, city, etc.)
• Specificity — whether the organization name is a specific company vs. a generic network entity

Using scores in practice

• For ABM and outreach: filter to confidence ≥ 0.7 to focus on high-reliability matches.
• For trend and intent analysis: lower confidence thresholds are fine — directional signals still indicate organizational interest even at 0.4–0.6.
• For CRM push: consider setting a minimum confidence threshold before syncing records to HubSpot or Salesforce to keep your CRM clean.

Infrastructure results

IPs that are matched to cloud providers, CDNs, VPNs, or proxies receive their own infrastructure flags regardless of confidence score. These are not scored the same way because the “match” is to an infrastructure operator, not to a visiting company. See Infrastructure Filtering for how these are handled.